Loss Aversion and the Fallacy of Enough
The Fallacy of Enough
I have previously written about why I think we are kidding ourselves with the concept of the safe withdrawal rate. In review, the SWR is the percentage of your portfolio you can spend every year and not go broke by the end of retirement. The general consensus is that the number hovers somewhere around 4%. For example, if your net worth is a million dollars, you can withdraw $40,000/ year adjusted for inflation. To turn things on their head a bit, the concept of enough becomes the amount of money needed such that an SWR of 4% meets your yearly budgetary needs. In other words, multiply the annual budget by twenty-five ($40Kx 25= $1M). Now math is math. I can’t argue with the truth of these calculations. Yet I theorize that because of loss aversion, we will never be comfortable with this fallacy of enough.
Maybe enough is not a monetary issue after all.
Maybe it’s an emotional one.
Loss Aversion
It’s no secret that I have been spending my recent months steeped in the building of this blog. The ins and outs of content creation, search engine optimization, and subscription generation have been forefront in my mind. So you will have to excuse me if my metaphor is a tad self-indulgent.
Like most beginning bloggers, I track page views fairly closely. On a good day, my heart soars. On a bad one, I mope around the house and mumble to myself. I have been incredibly lucky that my readership is slowly growing.
A few days ago, I posted in a new venue and was surprised to see my page views bump aggressively. Hoping that it was not just a fluke, I returned the next day with the same result. Day after day I watched my views increase with glaring regularity.
This was wonderful and unexpected. But something strange began to happen. The more my page views increased, the more my anxiety began to rise. What if this new venue got tired of my links? What if the algorithm changes? What if I don’t find opportunities to connect to my work?
A huge win all the sudden became a major source of worry.
We Hate To Go Backwards
The rational response would have been to realize that the worst that could happen was that I would fall back to where I had been before. No harm no foul. Instead, however, the thought of losing what I had worked so hard to gain, became anathema.
I skulked in and out of this new venue, looking for places to give my opinion. And it all became unenjoyable. I wasn’t enjoying the interactions, wasn’t having fun writing new posts, and wasn’t spending enough time detoxing from social media.
So how does this all relate to the fallacy of enough?
Dollars Are Like Page Views
We all start with a goal. Within personal finance, we call it financial independence. We assiduously bulk up our W2s, save, invest, and side hustle. And low and behold, the closer we get to our goal, the more anxious we get. Like page views, reaching the top of the mountain can be disorienting.
How else do you explain the one more year phenomena? How else do we contemplate SWR’s of 3%.
The fallacy of enough is that when we get there, we tend to move the goal post. This is why we delay retirement. This is why we monetize blogs and do post retirement side hustles. We are so afraid of losing our prize after receiving it, that we tend to overshoot.
Loss aversion is a real concept.
We are much happier striving for the prize that is just out of reach, then holding desperately to the one that’s in our clutches.
How about you? Do you struggle with the fallacy of enough? Have you found that your concept has changed as you’ve gotten closer? Once you have gained in some way, does it make you anxious to think that you will lose it again? Once you reach financial independence, will you be able to avoid the temptation of easy money? Of one more year?
The dollars to pageviews is a neat comparison. I’m not sure I’m struggling with the concept of ‘enough dollars’ too much. It’s true I have two side hustles to fill my part time hours but they’re just as much to do something enjoyable as they are to make money. Like everyone though, I think it’s cool that I would get paid to do something I like so why not monetize.
Although you have figured enough, most have not. My bet is, because you are still working, your net worth continues to increase. I think you are also ahead of many in that you are comfortable with your current position.
Nice post! My part time side hustles do keep my withdrawal rate at zero which does feel safe but I feel their main benefit is to give me a continued connection to my professional world and some structure I desire.
Sounds like you have found a nice balance!
I am using page views as a goal now. My withdrawal rate is going to be low. I think having a goal of some sort is very useful.
Lets keep those page views high and those withdrawals low!
Hello DocG,
I have enough. I’ve had enough when I first FIed with about 1.5M in 2004. This amount supported my lifestyle and then some.
My blog is a hobby. It’s like my running. Just something I do for me.
That awkward moment when the PF blogger realizes his audience is far ahead of him emotionally! 😀
It’s the journey we love much more than the destination.
Dr. Cory S. Fawcett
Prescription for Financial Success
Yes. Very true!
Our net worth and the high valuation of the stock market has lead me to a situation I didn’t picture. I’ve always been a “stocks for the long run” type, through thick and thin. Now, with the big gains we have seen and also being early retired, I have moved a large chunk to cash. Why? For the first time I see it both as enough and I also see that I’m loss averse. And now what?
Risk aversion definitely changes our decisions. My bet is that you eventually re invest that cash!
I’m not sure I see “enough” as a fallacy but an end point to be grasped. Inherent in “enough” is balance and freedom. Inherent in “not enough” is failure and being perversely driven. I used to write a popular blog on a very esoteric aspect of electronics which I was passionate about. I also created a youtube channel for the same. I had the opportunity to monetize both but declined. I was already making plenty of money in my day job, and the point was to disengage from the money wheel and engage my joy. If I had monetized, my joy would have surrendered to tyranny and my goals would skew towards things like page views and stopping by every flippin blog to leave an innocuous comment. I have nothing against doing that, it’s certainly a good way to market your wares, but then joy’s name changes to job. The nature of your content becomes more normalized and PC and you just become another echo in the chamber. Perhaps “enough” is more sagacious than fallacious. Either way I enjoy your stuff.
Turning down money is the quintessence if enough. You got it right!
As a new blogger I also track my pageviews. It’s addicting. Some days it’s in the tank, but when it gets featured somewhere it’s quite a rush. I guess it’s more of a way to keep score. Just like net worth.
Yep. Definitely similarities.
As you enter the second year of blogging I suspect you’ll watch those page views less often. In the beginning I watched daily but over time as things leveled out I switched to weekly. The same with money in a way. At some point a new normal is established and at that point most people, myself included, stop watching daily and then really only focus on when things change. I suspect money is the same way for most. When you establish a norm you almost forget about t until something significant changes.
I’m there on money. Not so much with this blog. It’s been only 4 months though!
“Dollars Are Like Page Views”
The number (of pageviews) that once represented a great day are what I expect to see when I wake up. The “new norm” is reset every few months.
It’s different with money, though. Our spending plateaued a long time ago, and any increases from here on out should be moderate and deliberate. Net Worth — that’s a little more like the pageviews, especially when earning a solid income. But I’ve actually lowered the amount I figured I would want before retiring since first discovering the FIRE concept a few years ago.
You bring up a good point. I wonder if after years of knowing your FI, the concept of enough finally sinks in.
John Bogel wrote a book on enough
And yet that guy can’t stop making money!
I don’t see a downside to loss aversion for those who get antsy about withdrawing from their nest egg once they hit their magic number, if they love what they’re doing. Some of the comments above prove that people keep blogging for income, or doing whatever they do, because it’s fun and keeps them in the game. Personally, I can’t imagine fully retiring from my work; it brings me profound satisfaction. When my husband and I hit our bingo number in the next three years, I may choose fewer or different opportunities, but I’ll definitely keep moving the goal posts, because I love what I do.
Great analogy re: pageviews btw.
Thanks Doris. I think moving the goal posts is in our nature!